The Web SDK for Mux Developers
An embedded content commerce solution for streamers.
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Welcome to the Fade Technology Private Beta! We open this beta to developers who use the Mux API to build unique on-demand video experiences. Thank you for offering your time to help us build new and better experiences for the professional video ecosystem.
We know you're excited about making videos shoppable — increasing the value of video on your platform. We're excited to hear what you think!
If you are a Mux video developer using one of the following video players, **sign up here.**
- Brightcove
- JW Player
- Video.JS
Premium video streaming with the Fade Discovery & Buy capability:
- A “non-ad” unit that lets viewers discover and buy products contextually in the video experience they’re watching.
- Supports new business, monetization, and metaverse applications.
- No redirects. Viewers remain in the viewing experience to complete the purchase transaction.
- Works across the premium streaming video for advertising, original and time capsule series, movies, animation, music, sports, and more - on desktop, mobile, and TV.
- First-party data and measurement across premium content bridges users to consumption and device levels
- Single integration of a few lines of code enables Fade's turn-key solution on platforms in less than a day.
Features
- ⭕ Fade “Highlighter” for instant discovery
- 🏷️ Hover to preview a product highlighted in a video